We’ve posted a short video giving an overview of the Bask Blade LED Lamp accessories that make taking real portable lighting with you even easier and more useful, including clips, chargers, grips, and stands. Enjoy.
The Economist has published an interesting article on the future growth of the LED lighting market, quoting some numbers from a recent McKinsey report predicting that ‘by 2020 LEDs could make up 59% by value of the total lighting market compared with 10% in 2010.’
In addition, the total market size is expected to reach $160 billion in 2020, with over three quarters being spent on the rather amorphous ‘general lighting’ category.
This is an exciting growth rate, which will no doubt draw envious glances from many other industries. But all the same I do have to wonder whether it is a tad on the conservative side.
Right now, market growth is primarily being driven by a replacement cycle in which traditional incandescent lights are being upgraded to LED lights for energy-saving purposes or to conform with new environmental regulations that are being rolled out throughout the world.
But the question in my mind is: what will happen when innovation truly starts to hit the market in the form of new lighting applications and cloud-based lighting experiences over the next few years?
We are already starting to see early signs of this with decorative LED lights for homes and gardens and some early forms of ‘mood’ lighting, but the pace of innovation will only really explode once programmability becomes much easier and cheaper and people can control their lighting from their iPad or smart phone.
Judging by recent discussions I’ve had with leading LED lighting manufacturers, the age of programmability is not that far away. And when it does happen we’ll truly see, as the Economist so cleverly puts it, a thundering charge of the LED Brigade.
We’ve kicked off the week with the formal introduction of a new accessory: the Bask Blade portable mini-tripod.
With its lightweight yet sturdy design, the mini-tripod enables you to use your Bask Blade for photo and video shoots and other hands-free lighting applications.
The mini-tripod is available for $24.99 including shipping. You can also see a photo gallery of the accessoryhere.
If you’re intending to carry your Bask Blade in your car, you might also want to think about but a pair of adjustable magnetic claws that we have just introduced today.
The claws enable to you to attach the Bask Blade to any metal surface, giving you great hands-free illumination when for example you need to look under the hood of your car or read a map at night.
You can order the Bask Blade magnetic claws direct from us for $4.99 for a single pack or $14.99 for a six-pack; shipping is included. For more information, please click here.
Hope you have a great weekend.
One greatly under-appreciated health benefit of LED lights is that, because they run off a DC voltage, they flicker much less than traditional incandescent or fluorescent lights. Indeed, in some cases they don’t flicker at all.
Research into this subject is still quite limited, but it does seem to indicate that long-term exposure to flickering lights can cause a variety of ailments such as headaches and eye strain and lead to losses in productivity at work.
I was reminded of this over the weekend when I decided to “test” a lamp stand accessory for the Bask Blade by placing it next to me when reading the Game of Thrones. Under normal lighting conditions at home or in a hotel, I usually only manage to read about fifty pages before my eyes get tired and I give up for the night. But this time I raced through over hundred pages without noticing and only stopped when I was interrupted by a late night phone call.
I’m not claiming that my test was in any way scientific, but as a result I now make sure to use the lamp when I read before bedtime. Naturally, I could simply be enjoying my reading more because Games of Thrones is such a wonderful book, but I still have four more volumes to plow through before I can find out whether the lamp works equally well on other books.
It probably doesn’t sound the most exciting of weekends, but I spent most of Saturday and Sunday testing our new line of accessories for the Bask Blade, including this highly flexible claw grip.
As its name implies, the claw grip allows you to clamp your Bask Blade onto the edge of almost any table, shelf, and similar vertical and horizontal surfaces – giving you powerful hands-free illumination just about anywhere you need it.
I also put this adjustable mini-tripod through its paces and, as you can see in one of the pictures below, we’ve already found a use for it for shining light on our mini-photo studio.
I’m sure that both accessories can be put to a multitude of other uses. Why not give us you own ideas by sending us an email at firstname.lastname@example.org?
By the way, pricing and availability of the adjustable claw grip and mini-tripod will be announced shortly.
Perhaps because it has so many potential applications, we haven’t yet decided on a slogan for the Bask Blade, but we are increasingly leaning towards something built around the idea of “hands-free portable lighting”: the ability to take a “real” light anywhere with you rather than a compromised source such as a flashlight.
Enough of the marketing talk. Today, we’ve also posted information about the car charger that I mentioned in the blog earlier this week. This is available for global shipment now at a price on $14.99, including shipping. You can find more information here.
As mentioned in an earlier entry this week, we’ve also been looking at a number of interesting other accessories and will be posting information about them in the next few days.